“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible”
- Donald A. Norman, The Design of Everyday Things
- Donald A. Norman, The Design of Everyday Things
Ideation and implementation of L’Oreal Essie Pinterest tool.
Live at www.Essie.com
Essie pinterest tool will be accessible directly from the homepage.
Personalization based on type of user (anonymous or registered) For anonymous users will be required to connect with their Pinterest account.
Anonymous user will need to give access to their Pinterest account.
Fore registered users (anonymous after linking their Pinterest account) the page will auto populate with the collection they have in their Pinterest account.
Page will show the collection in detail. the user can pick one color pre-filtered (based on the color of the picture) and land on the PDP tool page or select the picture they are interested on.
The color will match the picture color. A drop tool will help the user to select the correct color on the image if the pre-filtered one are not correct.
Created a tool for Samsung to help users select the right kitchen appliances or to redesign their entire kitchen layout. Live on www.Samsung.com.
Live at:
Samsung.com
Link to clickable prototype:
User have the possibility to decide which flow to follow, appliances or kitchen’s layouts.
Rethink and redesign Team Speedo CLP for a better usability and to improve conversion .
Live at:
Mobile First Approach
Reorganization of the content to optimize usability, adding mobile functionality known to users for a maximization of fruition and conversion.
Creation of a component Library to optimize website maintenance and consistency.
In connection with Zeplin is a powerful resource to improve Design and Develop phase drastically.
PDP components
Design and Define every single elements on PDP page thinking at atomic level.
PLP components
Design and Define every single elements on PLP page thinking at atomic level.
Implementing a new dashboard landing page and relative flows on existing e-commerce platform. Designing a responsive solution ( desktop, tablet and mobile) following the mobile first approach, implementing multiple different feature such as Notification, RMA, Promotions and more.
Live at:
Annotated functionality to help developers on implementation.
New Homepage where the user can navigate fast trough the quick link CTA among the new website architecture.
My company Overview work as a hub to help the user have everything under control regarding their business.
Education landing page to instruct the Account about the technician and company certification.
From this page the user have the ability to register new / existing technician to training course and to new certification course.
Option for Replacement / Upgrades / Returns and On-board Service claim in one page for a efficient consultation and to maximize the usability.
Onboard claims process upgraded and elevated by introducing a 4 step process to guide the user step by step along the flow to the desirable outcome.
Discontinued products always easily accessed trough the dedicated CTA
Promotion cases display on unique PLP to show the different outcome and the impact over the common free items.
Redesign bottom up Christie digital B2B website and introduced new and modern feature.
Live at
Rethink and redesign strategically the website architecture for a better usability and fruition.
Desktop, Tablet and Mobile
detailed flow for Sign in process
Desktop, Tablet and Mobile
1st Iteration to create a mobile app for Vitamin shoppe.
Live at App Store, average user review 4.8 star
Homepage will dynamically represent the category tiles that the registered user are interested most, the tiles will move position based on the user interaction and behavior.
This personalization will rise 30% the engagement and retain capacity of the platform.
User Wishlist added, shortcut to the final checkout.
User is able to preview a product for a better understanding of it and have the ability to directly add to cart to fasten the checkout process.
Personas are created from collective information of heuristics, market research and usage analytic in order to focus future design and development efforts.
